
Shamsa Johnston
Conditions by Design™️
Between Who You’ve Been And Who You’re Becoming
You need the space to find solid ground again.
The Woman I work with is functioning. She's still holding everything together. From the outside she looks capable.
time, space and power

• You have changed and your life, business or relationship does not quite fit anymore.
• You know something needs to change, but do not fully trust yourself to make the decision.
• You are capable and successful, so why do you feel disconnected from myself?
• You keep thinking about the same thing and getting nowhere.
• You want the next phase of my life to feel different.
Why This Work Exists?

Garment technology taught me the importance of silhouettes fluidly fitting together to create beauty.
Architectural Interior design taught me how environments shape behaviour.
Massage taught me how stress lives in the body.
Yoga taught me that stillness can be more powerful than striving.
My Brothers level of autism taught me how behaviour shapes outcome.
Grief taught me that sometimes people don't need answers.
Where it began
My eldest was playing in the lounge, her little giggles carrying through the room, while my newborn slept nearby. I stood at the sink, tears streaming down my face as I “ugly face” sobbed, and everything seemed impossible.
Only a few months earlier, I had lost my mum while three months pregnant with my second child. The weight of it all was crushing. She was meant to be here, to share in the joy, to hold the baby she had been so excited about; she adored my firstborn. In that moment, grief struck hard with piercing questions I didn't know how to answer: How will my girls ever know her? How will they feel what she felt?
The idea of not seeing her was heart-wrenching.
The answer came slowly, then all at once, undeniable; if my daughters were ever to know her... her deep strength, her love, her knowledge... it had to come through the way I lived, what I taught them, and the energy I carried.
That realisation cracked me open. It demanded that I step up. I did not feel capable or even worthy of achieving this monumental task at her level. I did not feel like I had it in me.
That moment became the blueprint of everything I teach.
I had to start deeply paying attention to what my body needed, to my spirit, my health, and my purpose. It meant creating the woman I wanted my daughters and my son to see.
This work was born out of loss, yes... but also out of love. The kind of love that chooses to transform pain into purpose and create a legacy of strength, vitality, and flow.
Sometimes, the essence we long for can only reach the next generation through us.
The moment everything became clear
An eye for how shapes work beautifully together. How what we wear reflects who we are, and who we are becoming.
A Masters in Architectural Interior Design. Understanding how the spaces we inhabit hold, or hinder, our wellbeing.
Yoga, somatics, breathwork, massage. Three decades of listening to what the body knows before the mind catches up.
4. You’re standing between who you’ve been and who you’re becoming.
Over 8 weeks gently move through The Work.
This is a high touch space where you are held to move elements of my framework, to leave what you're done with, and emerge for whats availible.
5. For the woman who is ready.
The retreat isn’t a pause from the demands, it’s the mechanism that changes how you meet them when she returns.
Then one day
The feeling was overwhelming, not in the way I feared. Something settled, in that settling all the fragments came together as a whole.
I remember hearing myself say:
"The umbrella was coaching, it was all part of becoming the person you are meant to be."
In that moment, everything made sense.
Every area I had explored, style, space, movement, nourishment, nervous system, purpose, was a fragment of the same whole.
When our fragmentation comes into alignment with what we truly wish for, we stop just coping.
This is what I now guide women through. Not a single method. Not one modality. The wholeness that emerges when every part of a life starts to speak to every other part.
When the body feels safe, hormones settle. When space supports us, we think more clearly.
When our style reflects who we actually are, we carry ourselves differently. When we nourish rather than deplete, intellectually, socially, physically, we stop fragmenting and start flowering.
For a long time I couldn't quite see how it fitted in together. Fashion design and wellness. Interior design and coaching. The body and built environment. The nervous system and the clothes we choose. It felt fragment, like I was carrying pieces of a picture I couldn't quite assemble.
This brand has never been static. It has grown, shifted, and evolved instinctively, the same way we are meant to.
Fashion . Yoga . Massage . Human Design . Ayurveda . Architectural Interior Design . Coaching
One thread running through all of it.
Helping women come home to themselves.
I followed my intuition before I had a clear destination. I trusted the pull without needing the full map. 2026 marks a decade, and the work has never felt more alive, more whole, or more true to what it was always becoming.
A membership for conscious founders to maintain their vison with clarity . Space away from the distractions of business and life.
Set goals, build, strategise, and compound.
Speaking. (Coming Soon)
Dr Sylvaine Francine
I am so glad I met Shamsa! What a great coaching session we had. Shamsa was very clear, her questions lead me to multiple insights. I didn't previously saw the possibilities ahead of me. She did. It was a time well spent, and her compassion comes through and through. I highly recommend Shamsa, what a gift she is!
EY - Mid 40's
I highly recommend Shamsa! I enjoyed my coaching session with her. She created a safe space for me to process some challenges and limiting beliefs I had with some relationships. I felt stuck, overwhelmed, and frustrated with myself and with them. She listened and heard me without judgment. She gentled challenged me and encouraged me to process my emotions and helped me reframe my limiting beliefs. I had some key breakthroughs that helped me overcome my own internal judgment and critical voice. After our session, I felt lighter, and clearer with my next move.
HR - Mid 30's
Shamsa led me through a really valuable coaching session. With her guidance, compassion and accountability, I was able to gain insights that helped me take action in my business and reconnect with my confidence. Shamsa is a great coach and lovely person to work with.
FP - Late 20's
I had a beautiful coaching session with Shamsa. She has such a calm and grounding presence, and she's incredible at holding space in a way that feels both safe and deeply supportive. Shamsa gently guides you through the process with clarity and intuition, helping you connect the dots and access a deeper understanding of yourself. I left the session feeling lighter and more centered. Highly recommend her to anyone looking for genuine, transformative support.
GH - Late 30's
I had a wonderful coaching session with Shamsa. She created a really supportive space and helped me work through something I'd been finding difficult to shift.
Her questions and insights guided me to a clearer understanding, and I left the session feeling lighter and more at ease. I'm very grateful for her support and would definitely recommend her to anyone looking for a thoughtful and effective coach.
DN - Early 30's
Dear Shamsa, I felt so safe to go to the depths I've never been able to touch before. The way you held the space for me while I was connecting with my inner child was so nourishing
I felt seen, held, and supported all the way. You seeing me in my wholeness allowed me to really see myself, and it melted away the rigid wall I put up years ago. I am able to truly see myself now and I love that!
it is
safe and i know that deep in my heart.
Your guidance and soft voice created the most loving space I've ever been in. You really touched my heart, and your glow will stay with me for a long time.
Thank you from the bottom of my heart
Your
experience and knowledge are remarkable!
I'm excited about what's next and to continue to work with you
LC - Mid 40's
I've had a few coaching sessions with Shamsa Johnston, and each one has been truly a gift. She holds space with such warmth and presence. I always felt safe, seen, and supported. During our last session, she guided me through a major breakthrough in realizing what was holding me back. Her approach is compassionate yet grounded, and she offered tangible, practical steps to help me move forward. Her compassion and insight are genuine, and I'm so grateful.
SD - Mid 30's
Shamsa is truly fantastic as a coach. She held me in my emotion, and helped me work through a difficult moment in my life.
In the 45 min, she held me through the discover, and the resolution - all though making me feel safe.
I highly recommend her if you are working through difficult emotions, and want to go deep to the source of your challenges.
MB - Mid 40's
Just finished a coaching session with Shamsa, and it was so gentle and transformative at the same time.
Shamsa was very present with me and tuned into what was arising in the moment for me, even on the subtlest of levels, and knew how to ask the right questions and gently guide me to unravel the emotions that were coming up. I left feeling much more resolved than when I started the session, as well as a sense of security in myself, knowing that I inherently have the power to give myself all of the validation and love I could ever need. Thank you Shamsa!
CG - Mid 60's
I just had a 45 minute 1:1 session with Shamsa and it was both beautiful and deeply effective ...Shamsa guided me through body grounding and a somatic process bringing my awareness into my body and how I was feeling inside.she incorporated breath, imagery and movement to help me ease emotional discomfort and muscular tensions. It was a safe, insightful and informative session. I felt an easing of physical pain and she helped me chart forward some action steps to make meaningful adjustments in my life. I highly recommend her.


Over the years I've come to realise that people rarely arrive because they need more information.
They arrive because something inside them already knows it's time.
My role isn't to tell them who to become.
It's to help them hear what they've been unable to hear beneath the noise.
Expose what's leading.
Unravel what no longer serves.
Support the transition into what’s next.
You’ll usually find me walking by the sea, exploring beautiful spaces, sharing meals with the people I love, or quietly planning the next retreat.
I believe some of life’s most important conversations happen around a kitchen table, on a woodland path, or while watching the tide come in.
My work has become an extension of how I live.
I no longer separate the two..
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